Key highlights

• Developed the visual identity for a nationally broadcast documentary series

• Designed companion books, DVD packaging, and on-screen menu systems

• Co-authored 2 books

• Created marketing materials, maps, and branded merchandise

• Shot all still photography while embedded with the production team

The challenge

Rare Visions + Roadside Revelations was a cultural documentary series exploring artist-built environments across the United States — visionary spaces created outside the traditional art world. The project had heart, personality, and a slightly irreverent edge. The creative challenge was making sure that energy carried across every format.

This wasn’t just a television program. It lived on PBS, on DVD, in companion books, on the road at screenings and talks, and online. The work needed to feel cohesive whether someone encountered it in a broadcast slot, at a museum event, or flipping through a book.

My role

• Designed the series logo and core visual identity

• Created marketing materials, maps, and branded merchandise

• Designed DVD packaging and on-screen navigation menus

• Co-authored two companion books

• Shot all still photography while traveling with the three-person film crew

• Designed the website, which received a NETA award

How it came together

Because the project unfolded across media — and across miles — the identity needed to be flexible but recognizable. The visual system was designed to travel well: bold enough for television, tactile enough for print, and adaptable enough for books, packaging, and web.

Being on the road with the crew shaped the work. Photography, design, and storytelling evolved together rather than in sequence. The result was a cohesive visual world that felt connected across screen, page, and place — a project that moved easily between documentary, book, and live presentation without losing its personality.