DEG and AMC Theatres collaborated to improve the customer experience, identifying and roadmapping opportunities for improved engagement and conversion. In other words, we realized that receipts are the most opened formed of email, providing a great opportunity to cross-sell (pre-show concession orders, post-show reminders of upcoming movies).

KEY HIGHLIGHTS

• Revamped a personalized email receipt and defined pre-show trigger points in the customer journey

• Created new modular templates to increase personalization (Salesforce Marketing Cloud)

CHANNELS

• CRM

• Loyalty

RESULTS