Resume + CV.

Kelly Ludwig

2024 AIGA Fellow

AIGA / Kansas City Chapter
Advisory Council: 2024 - current
Director of Membership: 2022 - 2024
President: 2017 - 2019
Executive Committee: 2013 - 2017

Garden of Eden
(Historic Artist-built Environment)
Board of Directors: 2017 - 2024

“Kelly is a great creative coach and mentor. She's also a rush of positive energy. She makes a point to know her team’s individual motivations and goals, and makes a point to set her team up to deliver the best work possible while allowing each member to achieve individual success and growth. She stands out in an industry full of creative leaders who may often be skilled at their craft, but lacking in mentorship and leadership qualities. Kelly is a team builder and team multiplier who truly cares about the success of both her clients and her team members.”

— Justin Billet, Associate Creative Director at Merkle

“Kelly was the best manager! Her transparency and ability to give a clear sense of direction was helpful during times of uncertainty. She was open to ideas and excited to find creative solutions to our problems. She prioritized the team’s well-being and encouraged us to never stop learning. You could tell she truly cared about the people that she worked with. Even through the computer screen, her optimism and enthusiasm shown through and were always a welcomed energy to have during meetings. Anyone would be lucky to work with her.”

— Ronnie Padua, UX Designer at Merkle

Kelly has a vibrant spirit and pours lots of love and time into her work and those she guides and mentors. She supported me and a group of accessibility allies as we all tried to navigate the corporate political landscape to create internal accessibility standards.

For sharp, strategic, authentic and caring supportive leadership hire Kelly Ludwig!

— Toni Leon, UX Designer at Merkle

Ludwig Design

Founder, Creative Director

I lead creative work across brand, marketing, and identity — guiding ideas from early strategy through execution. I’ve partnered with agencies, studios, and organizations, stepping in wherever clarity and direction are needed.

I move comfortably between strategy and craft, shaping big ideas while staying close to the details. I’m interested in how people actually experience things — and in building work that feels intentional and holds up over time.

Merkle + DEG

Group Creative Director, Experience & Commerce, Americas
Group Creative Director
Creative Director
Associate Creative Director

Led creative direction across enterprise clients including LVMH (Chandon, Hennessy, Veuve Clicquot), Purina, AMC, Hallmark, Walmart, Hershey’s, Salvation Army, MoMA, and others.

Oversaw multidisciplinary teams spanning design, UX, writing, and strategy — guiding work across branding, UX/UI, CRM, social, and digital commerce. Balanced big-picture strategy with day-to-day execution, ensuring ideas translated into systems that worked in the real world.

Focused equally on creative quality and team health — mentoring designers, improving workflows, increasing utilization, and helping navigate multiple company integrations within the dentsu network.

Built structure where needed, cleared roadblocks when possible, and made sure the work stayed strong while the business stayed steady.

Detour Art

Executive Director

Detour Art is designed to inform and celebrate outsider, folk, visionary, self-taught, vernacular art and environment discoveries found along the back roads around the world. Through my personal collection of art and photographs, I began the research and development of the database, which has served as the launchpad for the website, book, and traveling exhibit.

Johnson County Community College (JCCC)
Kansas City Art Institute

Assistant Professor of Graphic Design
Program Head
Visiting Lecturer

Teach courses in Professional Preparation, Introduction to Digital Design, Human-Centered Design, UX, and Professional Practice — connecting classroom learning directly to industry expectations.

At Johnson County Community College, guide students through portfolio development, personal brand positioning, resume and LinkedIn strategy, networking, and interview preparation. Emphasize clarity of thinking, craft, and presenting work with confidence

At the Kansas City Art Institute, taught across sophomore through senior levels during a period of departmental transition, helping create a steady and positive learning environment. Integrated live projects and community partnerships — including collaborations with the Nelson-Atkins Museum of Art and the Folly Theater — to connect design education with real-world impact.

Teaching keeps me sharp. Students ask better questions than most adults. They don’t let you hide behind jargon. That’s a gift.

Propaganda3

Director of Mobile Products

Combining my love of visual design and brand experience with the latest strategies in information architecture for both mobile and desktop design. While at Propaganda3, I streamlined and standardized the bidding and production processes (website and mobile development) to maximize efficiency.

Well-versed in Apple’s iOS mobile platform, I have successfully created and implemented mobile apps, working with producers and developers to navigate the mobile technologies, and strategies. I am adept at:
• UI/UX design
• Site maps, wire framing and prototyping
• Use case scenarios

RiseUp Publications

Vice President of Marketing and Production Management

Part of the launch team of a start-up weekly tabloid-style magazine on race and ethnicity. Distributed through national newspapers, including the Washington Post, Developed the marketing and sales materials, strategy as well as production scheduling and management of the teams.

CURRICULUM VITAE

Bibliography

Professional Practice

Published Works: Personal

Academia