Working Together
❋
How we Work together
Much of the work begins with a need for clarity—around a website, a message, a system, or a moment of change. Sometimes that means working for and alongside existing teams, helping shape direction, make decisions, and build confidence through mentorship and coaching—supporting teams as they grow into the work rather than handing something off and walking away. In many cases, this takes the form of fractional creative leadership, stepping in at a senior level without the overhead of a full-time role. Other times, the work is more direct and hands-on, especially when a client doesn’t have an internal team in place.
Either way, the aim stays consistent: to make things clearer, more usable, and more thoughtfully put together—so the work not only functions, but feels considered and intentional.
Projects typically begin with a specific need: a site that needs structure, a message that isn’t landing, or a moment when things have grown just enough to feel unwieldy.
From there, the scope usually settles in. Sometimes it stays tightly focused. Other times it expands as priorities come into view and connections become clearer. Either way, the emphasis is on thoughtful decisions and steady forward movement rather than rushing toward a predetermined solution.
❋ How the Work Usually Starts
The work often happens alongside internal teams—sometimes leading, sometimes working hands-on, often doing a bit of both. That might mean untangling systems, shaping direction, or helping move ideas from discussion into things people can actually use.
The goal isn’t a perfect process or a dramatic reveal. It’s progress that feels grounded, clear, and durable.
❋ How the Work Comes Together
How the Work Takes Shape
Over the years, this work has taken shape with organizations, agency teams, and individuals—sometimes embedded, sometimes working directly, often somewhere in between. However it’s structured, the goal is shared clarity and work that feels solid, thoughtful, and genuinely useful.
Websites + Integrated Systems
This often starts with a website, but rarely ends there. The work usually includes the surrounding systems that help it function in the real world—content structure, messaging, email, print, packaging, video, or campaign materials that need to connect rather than compete.
Sometimes this means building alongside a team. Other times it’s a more hands-on role, especially for smaller organizations or time-bound efforts. The goal is coherence: fewer loose ends, clearer pathways, and work that doesn’t feel fragile once it’s launched.
Email + Journeys
Email work focuses less on individual sends and more on how communication unfolds over time. That includes creative direction, modular systems, and messaging that responds to where people are rather than forcing everything into a single moment.
The aim is clarity and continuity: emails that feel intentional, human, and connected to the larger story an organization is telling.
Visual Identity + Long-Form Design
This work is about shaping visual systems that can hold ideas over time. That might be a brand identity, a set of guidelines, or a book that needs to sustain attention across many pages.
The emphasis is on structure and restraint—design choices that support meaning, scale well, and don’t rely on constant reinvention to stay relevant.
Authored Work
Some projects are self-initiated and long-term, driven by research, curiosity, and persistence rather than a client brief. These often combine writing, photography, design, and publishing across apps, websites, exhibitions, and books.
Because they unfold over years, this work allows for depth, experimentation, and a different relationship to time—one that values accumulation and care over quick resolution.
Teaching + Mentorship
Teaching and mentorship are an extension of how the work operates elsewhere: helping people build confidence, judgment, and practical skills they can carry forward.
This includes classroom teaching, curriculum development, and one-on-one guidance—supporting emerging designers as they learn not just how to make things, but how to think about their work, their role, and their responsibilities within a larger system.