Key highlights

• Designed and structured a public-facing bond campaign website

• Translated complex funding and facilities information into clear language

• Organized content for families, staff, and voters with different priorities

• Supported a bond measure that passed with 85% voter approval

The challenge

A public school bond campaign carries weight. Voters want clarity. Families want reassurance. Staff want specifics. And everyone wants to understand how funds will be used.

The information itself was complex — funding structures, facilities plans, timelines, tax implications. The challenge wasn’t persuasion through flash. It was clarity through structure.

The website needed to feel straightforward, credible, and easy to navigate — especially for people making an important civic decision.

My role

• Led the structure and visual direction of the campaign website

• Organized content into clear, digestible sections

• Simplified financial and facilities language for broader accessibility

• Designed the experience to balance transparency with approachability

How it came together

We focused on reducing friction. Clear navigation. Direct language. Balanced hierarchy. Information layered so visitors could move quickly between “what,” “why,” and “how,” with the option to go deeper.

The result was a calm, transparent digital presence during a high-stakes civic moment. The bond measure ultimately passed with 85% voter approval — a strong signal of community confidence in the proposal.