chloraprep trade show

  • Imagination and reliability – those qualities are rarely seen together, but in the more than 16 years we have worked together, Ludwig Design has provided Medi-Flex (now Enturia) with both.  Kelly takes the time to understand our needs and more importantly, the needs and preferences of our customers.

    Rebecca MinionExecutive Vice President, Strategic Planning


identity • package design • trade show booth design • collateral materials • light box imagery • pre and post show mailers • direct e-mail • give-aways • sales materials • consulting • event planning

Target audience(s)

administration and materials managers • surgeons & doctors • surgical nurse mangers • floor nurse managers • lab managers • sales force


Included in the products we created was the eye-catching experiences for the Infection Control community in a short turn-around time.  Booth sizes ranged from simple 10 x 10 to 50 x 50 with flat screen monitors graphics and interactive kiosks that helped educate the marketplace.  Hands-on live product demonstrations reinforced the new color of infection prevention.

We promoted the features/benefits ChloraPrep as a superior alternative to the antiseptics the nurses are currently using by giving a “face” to the affects of nosocomial infections, both from a patient’s and healthcare provider’s point of view.  When appropriate, we provided an educational experience with both CME credited seminars as well as interactive kiosks.

Creative director: Kelly Ludwig
Art direction: Teri Miller, John “Mort” Mortenson
Photography: Rush/Wade Studios