joe’s kc (formerly oklahoma joe’s)

Joe’s KC rebranding and promotional materials

Joe’s LC (formerly Oklahoma Joe’s) is arguably the best BBQ joint in the nation. I truly enjoyed the lunch meetings as we worked on the re-design of the logo, maintaining the original feel, but positioning it to reflect the owners roots.

The original location is in a small gas station, and the lines wrap out the building. In order to keep folk amused while waiting, “Burnt Ends” was created. These 16 page booklets are full of BBQ trivia, stories, tips and recipes, and designed to promote all that smoky goodness.