chloraprep marketing

  • Imagination and reliability – those qualities are rarely seen together, but in the more than 16 years we have worked together, Ludwig Design has provided Medi-Flex (now Enturia) with both.  Kelly takes the time to understand our needs and more importantly, the needs and preferences of our customers.

    Rebecca MinionExecutive Vice President, Strategic Planning

Projects

identity • package design • trade show booth design • collateral materials • light box imagery • pre and post show mailers • direct e-mail • give-aways • sales materials • consulting • event planning

Target audience(s)

administration and materials managers • surgeons & doctors • surgical nurse mangers • floor nurse managers • lab managers • sales force

Objectives

Over the course of 16 years, Ludwig Design was the primary marketing agency for Medi-Flex Hospital Products/Enturia. Working closely with the in-house marketing and sales team, we took the company from a small skin antiseptic producer to a $750 million multi-product company by re-positioning a commodity product as a break-through innovation.

Included in the products we created was the eye-catching experiences for the Infection Control community in a short turn-around time.  Booth sizes ranged from simple 10 x 10 to 50 x 50 with flat screen monitors graphics and interactive kiosks that helped educate the marketplace.  Hands-on live product demonstrations reinforced the new color of infection prevention.

We promoted the features/benefits ChloraPrep as a superior alternative to the antiseptics the nurses are currently using by giving a “face” to the affects of nosocomial infections, both from a patient’s and healthcare provider’s point of view.  When appropriate, we provided an educational experience with both CME credited seminars as well as interactive kiosks.

Credits:
Creative director: Kelly Ludwig
Art direction: Teri Miller, John “Mort” Mortenson
Photography: Rush/Wade Studios