chloraprep marketing

  • Ludwig Design takes the time to understand our needs and more importantly, the needs and preferences of our customers.

     

    Rebecca MinionExec. Vice Pres., Strategic Planning, Enturia, Inc.

Projects

identity • package design • trade show booth design • collateral materials • light box imagery • pre and post show mailers • direct e-mail • give-aways • sales materials • consulting • event planning

Target audience(s)

administration and materials managers • surgeons & doctors • surgical nurse mangers • floor nurse managers • lab managers • sales force

Objectives

Over the course of 16 years, Ludwig Design was the primary marketing agency for Medi-Flex Hospital Products/Enturia. Working closely with the in-house marketing and sales team, we took the company from a small skin antiseptic producer to a $750 million multi-product company by re-positioning a commodity product as a break-through innovation.

Included in the products we created was the eye-catching experiences for the Infection Control community in a short turn-around time.  Booth sizes ranged from simple 10 x 10 to 50 x 50 with flat screen monitors graphics and interactive kiosks that helped educate the marketplace.  Hands-on live product demonstrations reinforced the new color of infection prevention.

We promoted the features/benefits ChloraPrep as a superior alternative to the antiseptics the nurses are currently using by giving a “face” to the affects of nosocomial infections, both from a patient’s and healthcare provider’s point of view.  When appropriate, we provided an educational experience with both CME credited seminars as well as interactive kiosks.

Credits:
Creative director: Kelly Ludwig
Art direction: Teri Miller, John “Mort” Mortenson
Photography: Rush/Wade Studios